With “Da Vinci experience” il centro, shopping mall in arese, becomes the laboratory of the italian genius
Leonardo da Vinci “starring” at IL CENTRO shopping centre (Arese, greater Milan area) in an exciting immersive exhibition
The Genius of Leonardo in a spectacular and unusual setting
Arese, 15 February 2018 – From Friday February 16th to Sunday April 15th visitors of IL CENTRO, shopping mall in Arese, will be enchanted by the world of Leonardo da Vinci, the best-known example of eclectic and multifaceted genius, Master of human sciences, art and technology.
A year before the 500th anniversary of Leonardo’s death, IL CENTRO hosts the “da Vinci Experience”, a digital exhibition enriched by a wide exhibition collecting an accurate models’ selection of Leonardo’s most important machines.
The magnificence of Leonardo’s genius will be on display at IL CENTRO, a representative place for the genius loci that has been, and continues to be, the engine of a dynamic area, rich in entrepreneurial history.
Da Vinci Experience is a spectacular voyage of discovery of Leonardo’s many-sided genius. The event is both articulated in the form of an exciting digital experience proposed in an imposing immersive box set up in the first-floor events area with an exhibition including full-scale reproductions of a majestic tank and other war machines, open free of charge to all mall visitors in the area referring to entrance number 1 of the mall.
A unique, immersive exhibition takes IL CENTRO visitors back to the late Fifteenth and early Sixteenth century in a unique project proposed by the mall’s management and designed by Crossmedia Group, a format production company, with the participation of Uncommon, which designed the exhibition set-up and the key technological solutions employed.
The fascination of talent, the thrill of discovery, the fun of the game: all at IL CENTRO, where experience is a daily rule.
PRODUCTION CURATED BY
Tea Spa, a Finiper Spa company, is based in Milan at Via Ponchielli 7.